From two to three days, my friend Anurag (I call him as a Secretary, as he is the secretary of Marketing Club, Hunterz Ignite in our college) is asking me to post some thing about Marketing in my blog. Even though I have least knowledge and interest in marketing I am posting for him. That too I got this material when I was reading rediff. So this is for you Secretary!!!
Each time you read something Peter Drucker has said, there's the sensation that a flash bulb has gone off inside your head. This is because the Drucker-isms, as the legendary management gurus's mantras as known, are something you've always known; but rarely heard put so succinctly.
Drucker, who was born in Vienna, moved to England -- where he had studied -- to escape Hitler. He took up a job as a securities analyst for an insurance firm. Four years later, he moved to the United States, where he began his academic career.
He died on November 11, 2005, disillusioned with the increasingly capitalistic trend being displayed by the business world. His principles, however, stand rock-steady and continue to inspire millions of employees, employers and entrepreneurs across the world.
Some of his famous mantras are…
Efficiency is doing better what is already being done
The most important thing in communication is to hear what isn't being said.
Rank does not confer privilege or give power. It imposes responsibility.
Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.
All one has to do is to learn to say 'no' if an activity contributes nothing.
People do not know that you cannot successfully innovate in an existing organization unless you systematically abandon. As long as you eliminate, you'll eat again. But if you stop eliminating, you don't last long.
One cannot buy, rent or hire more time. The supply of time is totally inelastic. No matter how high the demand, the supply will not go up. There is no price for it. Time is totally perishable and cannot be stored. Yesterday's time is gone forever, and will never come back. Time is always in short supply. There is no substitute for time. Everything requires time. All work takes place in, and uses up time. Yet most people take for granted this unique, irreplaceable and necessary resource.
Doing the right thing is more important than doing the thing right.
What gets measured, gets managed.
The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
Any organization develops people: It has no choice. It either helps them grow or stunts them.
If you can't establish clear career priorities by yourself, use friends and business acquaintances as a sounding board. They will want to help. Ask them to help you determine your 'first things' and 'second things.' Or seek an outside coach or advisor to help you focus. Because if you don't know what your 'first things' are, you simply can't do them FIRST.
The leaders who work most effectively, it seems to me, never say 'I'. And that's not because they have trained themselves not to say 'I'. They don't think 'I'. They think 'we'; they think 'team'. They understand their job to be to make the team function. They accept responsibility and don't sidestep it, but 'we' gets the credit... This is what creates trust, what enables you to get the task done.
The purpose of business is to create and keep a customer.
A critical question for leaders is: 'When do you stop pouring resources into things that have achieved their purpose?'
Ideas are somewhat like babies -- they are born small, immature, and shapeless. They are promise rather than fulfillment. In the innovative company, executives do not say, 'This is a damn-fool idea.' Instead they ask, 'What would be needed to make this embryonic, half-baked, foolish idea into something that makes sense that is an opportunity for us?'
Effective leaders check their performance. They write down, what do I hope to achieve if I take on this assignment?' They put away their goals for six months and then come back and check their performance against goals. This way, they find out what they do well and what they do poorly.
The individual is the central, rarest, most precious capital resource of our society.
The most efficient way to produce anything is to bring together under one management as many as possible of the activities needed to turn out the product.
The computer is a moron.
Successful leaders make sure that they succeed! They are not afraid of strength in others.
Free enterprise cannot be justified as being good for business. It can be justified only as being good for society.
A manager is responsible for the application and performance of knowledge.
Business, that's easily defined -- its other people's money.
Few companies that installed computers to reduce the employment of clerks have realized their expectations... They now need more and more expensive clerks even though they call them 'operators' or 'programmers.'
Management is doing things right; leadership is doing the right things.
A man should never be appointed into a managerial position if his vision focuses on people's weaknesses rather than on their strengths.
Start with what is right rather than what is acceptable.
Source
Rediff...
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